Professional services
Founder-led LinkedIn — $4.1M pipeline from content
Engagement length: Ongoing (12 months) · Client: Management consultancy
The challenge
Senior consultants had the expertise but zero social presence. Founder had 800 LinkedIn followers and no content engine.
Our strategy
Ghostwriting + content engine for founder + 3 senior partners. Focused on thought leadership tied to business pain points (not vanity).
Execution
Daily LinkedIn posts (4–5x weekly), 2 long-form articles/month. Inbound DMs routed to CRM. Monthly founder webinar.
The numbers
📈
800 → 38k
LinkedIn followers
📈
1/mo → 65/mo
Inbound DMs
📈
$4.1M in 12 months
Pipeline
📈
$0 (organic)
Cost per lead
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