B2B SaaS
B2B SaaS — 5.8x ROAS on Google + LinkedIn in 4 months
Engagement length: 4 months · Client: Mid-market project management SaaS
The challenge
Plateaued at 12 MQLs/month from paid with a $180 CAC ceiling. Lead quality was poor — sales team was frustrated.
Our strategy
Rebuilt the funnel from the top: ICP-aligned landing pages, intent-based audience targeting, MQL scoring tied to product activity. Shifted from broad awareness to bottom-of-funnel commercial-intent keywords.
Execution
Google Ads brand + category search + RLSA. LinkedIn ABM for top-100 accounts. Email nurture based on lead score. Weekly creative refresh.
The numbers
📈
5.8x
ROAS
📈
87
MQL/month
📈
-64%
CAC reduction
📈
+3.2x
Sales velocity
Want results in your category?
We'll match your situation to the closest playbook and send you a written plan before you spend a cent.