Home services
Local service business — booked solid in 60 days
Engagement length: 60 days · Client: HVAC contractor — 3 cities
The challenge
35% of calendar empty each week. Over-reliant on word-of-mouth. No website lead capture. Zero local SEO.
Our strategy
Local SEO (GBP optimization + citation cleanup + reviews), Google Local Services Ads, plus a conversion-optimized site with instant-quote form.
Execution
Rebuilt GBP listings for 3 locations. Got 180+ reviews. Google LSA launched. New Astro site with area-specific landing pages + instant-quote.
The numbers
📈
42 → 210
Monthly leads
📈
$55 → $12
Cost per lead
📈
65% → 96%
Calendar booked
📈
4.1 → 4.9
Review rating
Want results in your category?
We'll match your situation to the closest playbook and send you a written plan before you spend a cent.