eCommerce / DTC
DTC eCommerce — 420% organic traffic growth in 9 months
Engagement length: 9 months · Client: Beauty and skincare DTC brand
The challenge
Relying 92% on paid ads. Organic search was less than 3k sessions/month. High dependency, low defensibility.
Our strategy
Hub-and-spoke content model around 4 commercial pillar topics. Technical SEO overhaul (Core Web Vitals, PLP/PDP schema). Strategic link acquisition via digital PR and founder-led content.
Execution
Published 65 long-form articles. Refactored site to Astro for speed. Built 140+ quality backlinks. Structured data for every product + collection.
The numbers
📈
3k → 15.6k
Organic sessions
📈
28 → 412
Keywords (top 10)
📈
+640%
Organic revenue
📈
92% → 51%
Paid dependency
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